FROM THE BLOG
How the New Facebook Reactions Can Help Your Company
The idea of hitting ‘like’ when friends post bad news has long been counterintuitive to many Facebook users. But, fortunately, the social platform has finally given its users an alternative. Facebook’s new set of reactions add a number of emoji icons to the traditional ‘like’ button, which allow users to express their true feelings about a particular post.
The new Facebook reactions include ‘Love’, ‘Haha’, ‘Wow’, ‘Sad’, and ‘Angry’. After months of global research, these are the reactions that Facebook feels its users most want to express in response to their friends’ posts.
The FBI is licking its lips at this new feature, as the bureau feels that the sentimental data recovered by these reactions will be a goldmine when it comes to rooting out terrorists on US soil. Whether this type of evidence will hold up in court remains to be seen, but, in the meantime, Facebook’s new reactions will have a huge impact on digital marketing companies.
How Digital Marketers Can Get the Most out of Facebook Reactions
The new Facebook reactions won’t just be fun for users, and present them with more variety when it comes to commenting on a friend’s post; they will give digital marketing agencies even more ways to promote user engagement on their posts. Here’s how:
- Encourage User Engagement
By prompting users to utilise reactions when engaging with posts, marketers will gain a deeper understanding as to which posts perform better. Any engagement is great, but if marketers are getting mostly angry or shocked reactions, they’ll know to introduce milder or happier content.
- Combine Reactions with Competitions
By offering prizes to users who select a certain type of reaction in response to a post, such as ‘Love’ for example, marketers will be able to increase specific reaction statistics nicely.
- Decrease Negativity
If a company experiences a dip in service level, for whatever reason, it is possible to gear posts about it towards garnering reactions instead of negative comments. While the reactions will still show customer disappointment, the emojis are far less harsh than disparaging comments.
- Research Other Content
The differentiation in reactions will help digital marketers keep a better eye on how their competition is doing in relation to user engagement. Competitors’ posts that are garnering high numbers of a particular reaction are good guidelines for emulation.
- Improve Online Presence
Reacting to a post as a company’s page is a great way to improve that company’s online presence. This way, users who are unfamiliar with a particular company will get a better idea of that company’s brand image based on the way it reacts to other people’s posts.
These are just some of the ways that Facebook’s new reactions will improve the ability of digital marketers, which could greatly improve your company’s online reach. If your company is still not using social media to market itself, now is the time to contact a social media marketing company – before you lose any more potential profits.