FROM THE BLOG
The Importance of Image Dimensions on Social Media
Even at the dawn of print advertising, advertisers knew that images were more likely to catch the attention of the public than blocks of text were. Since then, even though marketing now favours digital media, not much has changed. Thus, when social media users are scrolling through their timelines, we can be fairly certain that blocks of text aren’t going to grab their attention nearly as well as images.
However, this is no new realisation. Many social media marketing companies, and even casual users, have long since figured out that images are key when it comes to standing out in a busy timeline. Unfortunately, this means that just posting any image won’t guarantee attention from a target market.
Fortunately, there are many companies using social media as a marketing tool that still don’t understand this. So, if you want your company to stand out from the pack, it is possible to achieve this through images that are correctly optimised for specific social media.
How to Prepare Images for Individual Platforms
Each social platform is different, and thus has different criteria when it comes to images sizes. Posting the same image across all of your platforms will thus result in the image appearing badly cropped, pixelated, and sometimes slightly obscured.
A company wanting to stand out from its competition should thus look at the criteria surrounding images on each individual platform and create their images to meet these criteria.
Let’s take Facebook as an example. Company pages on Facebook, like those for individual profiles, have larger cover images and smaller profile pictures. The profile pictures are square, which means rectangular images will be cropped which may result in the image losing its effect. Also, given that the images should ideally be 160×160 pixels, smaller details might be difficult to distinguish – especially if the image is viewed on a mobile device.
Facebook’s cover images are rectangular, and their 851×315 pixel dimensions allow for more detail. However, it is important to remember that the profile picture is placed over the lower left section of the cover image. It is thus important to keep any important information (be it text or otherwise) away from this area.
Posts on Facebook aren’t limited to specific size. That being said, an image that is 1200 by 900 pixels will display nicely on a timeline. Images with awkward proportions will still go up on a timeline, but they’ll miss an important opportunity by not using the extent of the posting box.
How to Get Your Image Dimensions Right
Like Facebook, each and every social platform has its preferred image dimensions. This means that it is important for a company to create specifically-sized images for each platform, even if their visual content remains consistent.
If you want your company to stand out from its competition with perfectly optimised images, you could research each platform individually and create images to meet their criteria. Alternatively, you could consult a social media marketing company in the field and trust its expertise.
For more on how to prepare images for individual social platforms, be sure to contact EAE Network Media today.