FROM THE BLOG
The Latest Developments in Social Media Marketing
A look at the latest peaks in the ever-changing landscape of social media.
Each new year ushers in exciting projected changes in the world of social media marketing, many of which often seem audacious. However, as each year progresses, many of these are eclipsed by the actual progress made. The field is evolving at an alarming rate, and only the best social media professionals keep up with its changes.
The goal for social media marketers is not only to predict industry evolution, but to create it. However, in order to do that, it is first necessary to have a clear understanding of the current state of the industry.
So, for insight into where social media marketing has gone in 2015, here is a brief look at some of its current trends:
Social media is instantaneous, and thus must be approached with this in mind. Posting generic content with a view to ranking in the SERPs a month down the line is counterproductive. Social media marketing needs to be responsive in that it must coincide with events happening in real-time.
Many successful marketers are using events in the public eye on which to base instant campaigns. By monitoring global events, trends, and industry shifts, companies can react with up-to-the-minute marketing campaigns centred on those events.
More Personal Content
‘Content Marketing’ has been an extremely popular term this year due to the fact that it refers more to quality content than sales-related marketing. 2015 has seen a shift towards more personal content, leaving the somewhat inhuman sales and rankings-based content behind.
People respond more favourably to content which doesn’t ask much of them, and is instead tailored to their likes and tastes. If a target market can identify with a company’s content on a personal level, it will identify with that company.
Customer Service Takes Precedence
Social media has a great advantage over traditional customer service outlets in that, in a world of automated responses and contact centres, social media offers a personal platform featuring one-on-one service. In addition, since social media publishes customer service, response is quick and beneficial.
This year has seen increased attention paid to customer service on social platforms. It presents an excellent way to increase brand trust through publicised customer care.
The world of social media marketing displays an ever-changing landscape. It is thus important to keep abreast of these changes in order to predict them, and possibly influence future changes. So, for social media marketing tailored to leading practices, contact Network Media today.