FROM THE BLOG
The Latest Trends in Social Media, and How They Affect Social Media Marketing
Social media, like most modern technology, is rapidly evolving for fear of being rendered obsolete. And, while the thought of social media ever being far from people’s thoughts might sound strange, cast your mind back to a time when MySpace was the fashionable network.
Social media platforms need to keep finding ways to fulfil online users’ fundamental needs, and thus keeps evolving, bringing social media marketing along in tow. Indeed, many of the new features being introduced across various social platforms have marketing in mind.
The forward momentum of social media marketing is therefore directly proportional to that of the social platforms themselves. So, new developments on the social side often act as precursors to developments in social media marketing. With that in mind, expect to see the following social network developments appearing in online marketing strategies soon.
What’s New in the World of Social Media?
- Buyable Pins: Pinterest has opened the Pinterest store and introduced buyable pins, meaning ecommerce companies no longer have to drive interested customers from Pinterest to their websites, they can buy directly from the social platform.
- Facebook Events is Getting an Overhaul: While many parts of Facebook have been upgraded drastically over the years, Events has stayed fairly static. However, plans are in motion to overhaul the feature; upgrades which will provide useful data regarding responses and make Events more prominent. This will be very useful for marketers to use to target specific audiences, and find events specific to their products.
- Pinterest will allow Better Search: Pinterest is sly in the way it lures people in. Often many pictures will appear in a collage, but seem impossible to find once the user clicks on the collage. However, those days will soon be in the past as Pinterest is rolling out a new format that will allow pictures within pictures to be clicked.
- Twitter is Becoming More ‘Facebook’: The 140 character limit remains intact, but Twitter has retired it ‘favourite’ button in favour of a more recognisable ‘like’ button. The button will feature a heart icon instead of the old star, and serves to prove that Facebook is still the leader of the social pack.
- Facebook will Feature News Feeds: Facebook is believed to be rolling out a new feature called Notify in the very near future. This feature will connect users to a live news feed, already due to be populated with major media names such as the Washington Post, CBS, Vogue, and Billboard.
- Instagram is Introducing New Ad Products: Instagram is making a notable effort to pander to its advertisers, introducing new ad features aimed at brand campaigns, awareness, and conversion optimisation.
All these new social media features make social media marketing that much easier, but only to those who know how to wield them. For those unsure of how to maximise their value, they present another hurdle in the ultimate goal of converting social followers into customers. This is why it is important to seek the assistance of professional social media marketers. So, for expert services in the field of social media marketing, be sure to contact Network Media.