FROM THE BLOG
What Facebook’s Lead Adverts Can Do for Your Business
Facebook for business is not just looking to be a part of the social media marketing revolution, it is looking to wave the flag at the head of its march. And, rolling out features that make online marketing much easier for businesses is certainly not going to harm its efforts.
Take Lead Adverts, for example. This is a facet of Facebook’s business side that makes lead generation far easier for digital marketers, and has the added bonus of being extremely user-friendly, making the people behind those leads far more willing to divulge their contact information.
How Lead Adverts Works
Essentially, Facebook has found a way for businesses to grow their mailing lists without having to pull Facebook users away from their social experiences. While these users, who are interested in a particular brand, might often be unenthusiastic when asked to leave Facebook and go to the brand’s ‘Contact’ page in order to learn more about a product or service, Lead Adverts allows online sign-ups without ever having to leave Facebook.
Lead Adverts are similar to regular Facebook ads, but they have far more scope for turning interested users into customers. The big difference is that Lead Adverts contain a ‘Sign Up’ button. When they click this button, users will be able to input their information on the spot, which won’t halt their overall Facebook experience. The best part about this is that the sign-up requires very little effort on the part of the user, given that the Lead Adverts functionality auto-populates the form with information on the user already stored on Facebook.
What Lead Adverts Means for Businesses
At first, this concept might not seem all that revolutionary. After all, Facebook has long been creating interactive ads that allow RSVPs, automatic app opening, special offers, etc. However, Lead Adverts stands to become a favourite tool in many online marketers’ arsenals. Here’s why:
- Lead Adverts Provide Vital Information
The auto-population of forms means that businesses might receive a great deal of useful information that they might not ordinarily receive. Some users might not want to take the time to input detailed information, which can leave marketers feeling as if they don’t have enough information on certain leads. But, with the information entered for users, marketers will have more than enough information to properly target users.
- Lead Adverts Create Direct Line-of-Sight for the Customer
Lead generation typically places a few stepping stones in front of users, which can scare them off. On seeing an ad offering free content users would usually have to click off Facebook, continue to a landing page, fill out a form, and only then receive their content. With Lead Adverts, users don’t have to leave Facebook and essentially only have to click a button to receive their content. This easier process will encourage ordinarily less-enthusiastic users to sign up, creating far more leads for businesses.
- Lead Adverts Mean Less Work for Businesses
Less content creation means less manpower expended, which means more focussed work processes, which essentially means savings. Lead Adverts mean that businesses won’t have to create individual landing pages for each promotion, which will equate to salary savings with the added bonus of the creation of far more revenue-generating leads.
Facebook Lead Ads stand to be a game-changer in the field of online marketing. They will help businesses capitalise on promotions and save them capital based on the ads’ functionality. So, to make sure your business doesn’t miss out on this fantastic opportunity, contact EAE Network Media today and let us help you drastically increase your lead generation.