FROM THE BLOG
Why Your Company Needs a Blog
Why Your Company Needs a Blog
A look at business blogging, and how it benefits companies in so many ways.
Blogs may have started out as online diaries, but their online visibility quickly caught the attention of online marketers. This resulted in blogs becoming a staple in digital marketing, so much so that companies which don’t feature a blog on their websites are considered to be far behind the curve.
The word ‘blog’ comes from a mash-up of the term ‘web log’; which essentially refers to a way of logging information online. They were originally intended to be personal journals, but their usefulness is vital to modern companies wishing to increase their online presence.
If you don’t have a blog for your business, now is the time to get one. Here is why business blogging is so vital to online marketing:
- Blogs Create Traffic
Online marketing is a dynamic world, but website content often stays static for long periods of time. However, a frequently updated blog means fresh content for search engines to index, thus helping the website’s organic search results. Essentially, each blog is a new page for a search engine to consider when it displays its results, which certainly helps the website’s online visibility.
Furthermore, blogs are excellent ways to direct traffic to a website from social media. A link posted on a social site has a large amount of exposure. And, provided its content is interesting, fun, and informative, people will click through to the website to read it.
- Blogs Generate Leads
Getting traffic to a website is a good start, but it’s not the end result. The end result should be turning that traffic into customers, which is done through lead generation. A great way to do this with blogs is with the inclusion of calls-to-action. These are often clickable links which request that readers further their engagement by providing their contact information. This might be to unlock certain discounts or benefits, but it serves to turn interested parties into prospective customers.
- Blogs Establish Authority
When potential customers search for suppliers of products or services, they prefer the suppliers which are recognised. Essentially, customers look for the suppliers with authority in their field. Blogs can establish this authority, and do so merely with frequent content updates.
Blogs which consistently feature insights into their industries – such as industry news, tips, and advice – give readers the impression that the companies responsible for those blogs are industry leaders. This authority is responsible for a large amount of customer generation.
- Blogs Work in the Long-Term
The uploading of a blog will certainly generate a buzz on social media and search engines, and will bring in traffic during that period. But, after it stops being read and shared as frequently, it doesn’t stop working. Indexed blogs seem to compound themselves in the generation of traffic, and can be responsible for a large amount of search-generated traffic years after their initial post dates.
If your business doesn’t make use of a blog, it is missing out on a great deal of benefits and precious traffic. So, for professionally researched and written blogs, contact Network Media right away.