FROM THE BLOG
Why Your Company Needs Social Media
5 benefits of social media marketing that you can’t afford to miss out on.
Unless your business operates in a one-horse town, people won’t simply sense that it exists. For this reason, you need to find a means to connect with people on a level which causes them to take notice. And, with the majority of people logging onto social media platforms every day, social media marketing has become a vital tool for companies around the world to reach and connect with people.
While social media may have been invented with connecting people in mind, it has become a powerful instrument for companies’ marketing efforts. Essentially it is still all about connecting people, but instead of using it to chat about the weather, companies use social media to increase factors such as brand awareness and all-important sales.
If your business doesn’t use social media as a form of marketing, here are five reasons why it should start:
This is probably the most fundamental factor in social media marketing, and one that is invaluable to any company. Social media is a perfect platform on which to introduce a brand to the public, and do so on a more personal level. With so many people using social media daily, and the tendency for good content to go viral, social media is the obvious means for connecting with people and increasing brand awareness.
Aside from being able to help people find your brand, social media can also stamp your brand as legitimate in the eyes of consumers. Frequently updated content, of a high standard, will help people see your brand as current. Also, when it comes down to the decision to buy, consumers will feel safe in the familiarity that you have established through social posts.
The brand awareness created by social media will certainly improve sales, but social platforms can also increase sales directly. By including links to products in posts, companies can turn followers into customers instantly. Also, through promoted content, social media marketers can create potential customers out of users who are not yet followers of a brand.
Personal Customer Service
People who want to make contact with a brand can become frustrated when they have to speak to a plethora of uninterested call centre operatives. Social media is more direct, faster, and more personal. By answering followers in a public domain, a brand shows that it truly cares about customer satisfaction.
Social media has evolved into a platform for sharing. While people used to merely post personal comments, they now prefer to share a variety of interesting media. By being a supplier of relevant content, a company can gain hordes of new followers very quickly.
Aside from increasing awareness, social media can directly influence a company’s revenue. This is why its popularity continues to increase. For modern businesses, social media isn’t just a nice-to-have, it’s a necessity.